7 Reasons Why Most Gun Stores Fail

It’s an unfortunate truth that most small businesses fail within five years of opening, and that statistic applies just as much to businesses within the firearms community as well.

Whether you’re an armorer, custom gun manufacturer, gun store owner, or fall into a different category of the firearms industry altogether, there are some principles that will help sustain and grow your business and keep you out of the majority. 

For the purposes of this article, we’re simply going to refer to gun store owners, but if you’re a custom Cerakote applicator or firearms instructor, these tips will apply to you as well.

Reason 1: Failure to Reach a Core Audience

Having a loyal customer base that not only comes to you for their initial purchase, but